At PhoneGadgets4u.co.uk, we are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy outlines the types of information we collect, how we use it, and the measures we take to safeguard your data when you visit our website, make a purchase, or interact with our services.<br><br>By using our website and services, you consent to the collection, processing, and storage of your information as described in this policy.<br><br><b>1. Information We Collect</b><br>We may collect the following types of information:<br><br>Personal Information<br>Name, billing/shipping address, email address, and phone number.<br><br>Payment details (processed securely via encrypted payment gateways; we do not store full credit card information).<br><br>Account credentials (if you register on our website).<br><br>Non-Personal Information<br>Device &amp; Connection Data: IP address, browser type, operating system, and hardware details.<br><br>Usage Data: Pages visited, time spent on the site, click patterns, and referral sources.<br><br>Cookies &amp; Tracking Technologies: Used to enhance user experience, analyze trends, and personalize content (see Section 3 for details).<br><br>Voluntary Information<br>Feedback, survey responses, and customer service interactions.<br><br>Marketing preferences (subscriptions, promotions, etc.).<br><br><b>2. How We Use Your Information</b><br>We process your data for the following purposes:<br><br>Order Processing &amp; Fulfillment: To complete purchases, manage deliveries, and handle returns.<br><br>Customer Support: To respond to inquiries, resolve complaints, and provide assistance.<br><br>Website Improvement: To analyze user behavior, optimize performance, and enhance functionality.<br><br>Marketing &amp; Personalization: To send promotional offers, newsletters, and tailored recommendations (you can opt out anytime).<br><br>Legal &amp; Security Compliance: To prevent fraud, comply with regulations, and respond to lawful requests.<br><br>Third-Party Integrations: To share data with trusted partners (e.g., shipping carriers, payment processors, and analytics providers like Google Analytics &amp; Google Ads).<br><br><b>3. Cookies &amp; Tracking Technologies</b><br>What Are Cookies?<br>Cookies are small text files stored on your device to improve website functionality, remember preferences, and analyze traffic.<br><br>How We Use Cookies<br>Essential Cookies: Required for core functions (e.g., shopping cart, login sessions).<br><br>Analytical Cookies: Track site usage to enhance performance.<br><br>Marketing Cookies: Enable personalized ads and retargeting.<br><br>Managing Cookies<br>You can disable or delete cookies via your browser settings, but this may affect website functionality. By continuing to use our site, you consent to cookie usage unless adjusted in your preferences.<br><br><b>4. Data Security Measures</b><br>We implement industry-standard security protocols, including:<br><br>Encryption (SSL/TLS) for data transmission.<br><br>Secure payment processing (we do not store full card details).<br><br>Access controls to restrict unauthorized personnel.<br><br>Regular security audits to prevent breaches.<br><br>Your personal data is retained only as long as necessary for legal, operational, or business purposes. You may request access, correction, or deletion of your information at any time.<br><br><b>5. Third-Party Links &amp; Services</b><br>Our website may contain links to external sites (e.g., social media, partner retailers). These operate under their own privacy policies, and we are not responsible for their practices. Exercise caution when leaving our site.<br><br><b>6. Data Sharing &amp; Disclosure</b><br>We may share your information with:<br><br>Logistics Partners (e.g., Royal Mail, DHL) for order delivery.<br><br>Payment Processors (e.g., Stripe, PayPal) to complete transactions.<br><br>Analytics Providers (e.g., Google) to optimize marketing.<br><br>Legal Authorities if required by law (e.g., fraud investigations).<br><br>We do not sell or lease your personal data to third parties.<br><br><b>7. Your Rights &amp; Choices</b><br>You have the right to:<br><br>Access, update, or delete your personal data.<br><br>Opt out of marketing communications.<br><br>Withdraw consent for data processing (may affect service availability).<br><br>Request data portability (where applicable).<br><br>To exercise these rights, contact us at info@phonegadgets4u.co.uk, we are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy outlines the types of information we collect, how we use it, and the measures we take to safeguard your data when you visit our website, make a purchase, or interact with our services.<br><br><br><b>8. Policy Updates &amp; Contact</b><br>We may revise this policy periodically. Changes will be posted on our website with an updated effective date.<br><br>For questions, data requests, or complaints, email us at:&nbsp;<a href="info@phonegadgets4u.co.uk" target="_blank">info@phonegadgets4u.co.uk</a><br><br>Last Updated: 30/10/2023<br><br>Thank you for trusting PhoneGadgets4u.co.uk with your data. We value your privacy and strive to maintain transparency in all our practices.